Our Investment Advisor Representatives are legally required to act in our clients best interest, excercise due care, avoid or disclose and manage conflict of interest. In addition, we must maintain the confidentiality and protect the privacy of our clients information.

According to the Securities and Exchange Commission (SEC), “Under the Advisers Act, an adviser is a fiduciary whose duty is to serve the best interests of its clients, which includes an obligation not to subrogate clients’ interests to its own.” 

The SEC further defines the fiduciary responsibility as:

Duty of Care 

As fiduciaries, investment advisers owe their cllients a duty of care.

Duty to Provide Advice that is in the Best Interest of the Client

The duty of care includes a duty to provide investment advice that is in the best interest of the client, including a duty to provide advice that is suitable for the client.

Duty to Seek Best Execution

An investment adviser’s duty of care includes a duty to seek best execution of a client’s transactions where the adviser has the responsibility to select broker-dealers to execute client trades (typically in the case of discretionary accounts).

Duty to Provide Advice and Monitoring over the Course of the Relationship 

An investment adviser’s duty of care also encompasses the duty to provide advice and
monitoring at a frequency that is in the best interest of the client, taking into account the scope of the agreed relationship.

Duty of Loyalty

The duty of loyalty requires that an adviser not subordinate its clients’ interests to its
own. In other words, an investment adviser must not place its own interest ahead of its client’s interests.

For additional information regarding the fiduciary responsibility of Investment Advisor Representatives, please click here to read the full Commission Interpretation Regarding Standard of Conduct for Investment Advisers document.